The Air Jordan 1, a model with a strong history

The Air Jordan 1 High… Possibly the most iconic silhouette in history (apart from the Air Force 1).

A true symbol of hip-hop and sports culture, the history of Michael Jordan’s iconic shoe is matched only by its popularity. Acclaimed by both amateurs and neophytes, the Air Jordan 1 is simply what is called a “must-have”.

And its story doesn’t end there: the Jordan Brand offers its mythical pair in two versions that are enjoying resounding success today: the Air Jordan 1 Mid and the Air Jordan 1 Low! Wearable with all types of clothing, both skirts and dresses for women or slim and wide pants for men, the Air Jordan 1 has been regularly declined over the years.

A classic with many lives, from the Union Los Angeles store to Travis Scott, many players in sneaker culture have had the right to have a version bearing their image! Men, women: this shoe has conquered the hearts of all generations through iconic collections and collaborations. 

Intended for the floors of the NBA, the Air Jordans quickly knew how to seize the codes of “streetculture” to become a real fashion phenomenon. There are ever more striking reinterpretations of Nike’s retro basketball.

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